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Post COVID-19; What Not to Do When You Reopen Your Business

Without clear strategic rules guiding businesses and proven right measures on how to keep employees safe, you’re responsible for making your own plan. Here’s how to avoid some of the most common potential problems. As states grapple with timelines for reopening their economies, businesses now face the challenge of how and when to bring employees back […]

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Optimizing Sales with Emotional Intelligence Deployment

When a high-stress job meets low emotional intelligence (EI), doomsday happens. That’s what research, experience, and common sense will tell you. And that’s why achieving your success potential in sales is directly proportional to your emotional intelligence in sales. Sales is tough, but even that is an understatement. Regardless of rol e, most sales professionals […]

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Why Emotional Intelligence Drives Marketing Success

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Economist Theodore Levitt. Don’t forget the last “S” in SaaS stands for “Service.” All marketing should serve the customer. The customer seeks one experience where every marketing touch point is a step on the way to achieving their desired outcome. Great marketing […]

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If Your Company Isn’t Doing It Yet, Get Ready, Companies Will Soon Be Tracking your Emotions

Live Scenario Deep in the bowels of Houston’s 72,000-seat NRG Stadium, in a curtained-off makeshift room near the court where the Villanova Wildcats and the University of North Carolina Tarheels are playing for the NCAA basketball championship, a small team of engineers and data scientists from a company called Lightwave huddles over laptops watching a […]

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