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Why Emotional Intelligence Drives Marketing Success

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Economist Theodore Levitt. Don’t forget the last “S” in SaaS stands for “Service.” All marketing should serve the customer. The customer seeks one experience where every marketing touch point is a step on the way to achieving their desired outcome. Great marketing […]

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If Your Company Isn’t Doing It Yet, Get Ready, Companies Will Soon Be Tracking your Emotions

Live Scenario Deep in the bowels of Houston’s 72,000-seat NRG Stadium, in a curtained-off makeshift room near the court where the Villanova Wildcats and the University of North Carolina Tarheels are playing for the NCAA basketball championship, a small team of engineers and data scientists from a company called Lightwave huddles over laptops watching a […]

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8 Emotional Intelligence Tips To Make Your 2020 A Success

Today, there is a global consensus that our Emotional Quotient is a better predictor of our success in life and work than our Intelligent Quotient. World Economic Forum has said that Emotional Intelligence is one of the most important skills of the 2020s. Furthermore, as we step into the 4th Industrial Revolution, where artificial intelligence […]

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