PROGRAMME OVERVIEW
AGGRESSIVE SALES AND MARKETING TECHNIQUES
…Strategies for meeting sales target & expanding market share
This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.
Whether an old hand at sales & marketing or brand new, this fun and highly practical course is designed to stimulate sales & marketing activity by identifying and using best practice.
Anyone interested in learning or developing their sales & marketing skills will benefit from this Sales & Marketing course, it is guaranteed to bring out new ideas that are specific to the individual’s experience & industry sector.
Who should attend
Sales, Marketing and Business Development Personnel in Professional Service Industry
Programme Fee
₦ 75,000 Per Participant. Group pricing is also available
Duration
2 Days
Modules can be adjusted to fit your specific training need and timing
Learning Outcomes
After this course, participants will be able to:
- Understand the psychology of selling
- Identify the ‘perfect’ customer
- Select the perfect customer
- Create powerful introductions
- Fill the sales funnel
- Keep the perfect customers
- Close and follow-up sales
Module 1: Understand the psychology of selling
Module 2: Identifying the Perfect Customer
- Recognizing an Opportunity
- The Marketing Environment
- Research and Information Systems
Module 3: Module 3: Selecting the Perfect Customer
- Segmentation
- Targeting
- Positioning
Module 4: Create Powerful Introductions
- 30 Second Introductions and Commercials
Module 5: Filling the Funnel
- Enquiries
- Cold Calling
- Deepening Existing Relationships
- Networking and Gaining Referrals
Module 6: Module 6: Keeping the Perfect Customer
- Developing Loyalty
Module 7: Closing and Follow-Up
- Buying Signals
- Closing Questions
- Follow-up Systems
A CROSS SECTION OF OUR CLIENTELE
Contact us for this in-plant training
