PROGRAMME OVERVIEW

AGGRESSIVE SALES AND MARKETING TECHNIQUES

…Strategies for meeting sales target & expanding market share

This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical course is designed to stimulate sales & marketing activity by identifying and using best practice.

Anyone interested in learning or developing their sales & marketing skills will benefit from this Sales & Marketing course, it is guaranteed to bring out new ideas that are specific to the individual’s experience & industry sector.

Who should attend

Sales, Marketing and Business Development Personnel in Professional Service Industry

Programme Fee

₦ 75,000 Per Participant. Group pricing is also available

Duration

2 Days

Modules can be adjusted to fit your specific training need and timing

Learning Outcomes

After this course, participants will  be able to:

  • Understand the psychology of selling
  • Identify the ‘perfect’ customer
  • Select the perfect customer
  • Create powerful introductions
  • Fill the sales funnel
  • Keep the perfect customers
  • Close and follow-up sales

Module 1: Understand the psychology of selling

 

Module 2: Identifying the Perfect Customer

  • Recognizing an Opportunity
  • The Marketing Environment
  • Research and Information Systems

Module 3: Module 3: Selecting the Perfect Customer

  • Segmentation
  • Targeting
  • Positioning

Module 4: Create Powerful Introductions

  • 30 Second Introductions and Commercials

Module 5: Filling the Funnel

  • Enquiries
  • Cold Calling
  • Deepening Existing Relationships
  • Networking and Gaining Referrals

Module 6: Module 6: Keeping the Perfect Customer

  • Developing Loyalty

Module 7: Closing and Follow-Up

  • Buying Signals
  • Closing Questions
  • Follow-up Systems

A CROSS SECTION OF OUR CLIENTELE

Contact us for this in-plant training

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