Unveiling the differences, similarities and strategies every salesperson must know about Marketing and Sales for better traction in the field.
Where does marketing meet sales? While we generally regard our salespeople as marketers, it is important for salespeople to understand that they have goals, to create awareness and to sell. Clarity of the dynamics between both disciplines is required for better effectiveness in the field.
While Marketing is everything you do to get your product known, sales is everything you do to get an exchange of value for your offerings. Individuals who are saddled with the responsibility to market and sell must now be empowered in both disciplines, with a clear understanding of the differences and intersection of both and more importantly, gain deep insight into how to achieve their marketing goals and support marketing with the requisite selling skills to achieve the organisational objectives
Who should attend
Salespeople at any level, the facilitation will be deployed to fit the different levels of participants available
Programme Fee
₦ ####### Per Participant.
Group pricing is also available
Duration
2 Days
Modules can be adjusted to fit your specific training needs and timing
Training Modules
Module 1: Introduction to Selling & Marketing
- ① Principle and Psychology of Selling
- ② Contrasting Sales and Marketing
Module 2: Integrated Marketing Communication
- ① Marketing Communication
- ② Cognising Integrated Marketing Communication
- ③ I.M.C. Assessment and I.M.C. Action Plan
Module 3: Marketing Plan Development
- ① Cognising Marketing Plan
- ② Elements of Marketing Plan
- ③ Develop your Marketing Plan
Module 4: Walking the Sales Process (Part 1)
- ① Product/Service Definition
- ② Defending your Product/Service
- ③ Lead Generation and Lead Management
- ④ Prospecting the Lead
Module 5: Walking the Sales Process (Part 2)
- ① Effective Sales Meeting
- ② Sales Presentation
- ③ Qualifying the Prospect
- ④ Handling the Objection
- ⑤ Closing the Deal
Module 6: Selling with Emotional Intelligence
Learning Outcomes
After this course, participants will be able to:
- ① Explain the difference between sales and marketing
- ② Deploy their individual selling styles to different types of buyers
- ③ Identify the vital basics of Marketing and Selling that are easily overlooked yet important for successful selling.
- ④ Explain different marketing mediums, their integration and success strategies
- ⑤ Define their product professionally
- ⑥ Move a potential customer from the stage of Lead Generation all the way through to closing the deal successfully
- ⑦ Prepare for and Manage meetings to create a powerful brand
- ⑧ Identify how to recognise the target market
- ⑨ Recognize the secrets of successful sales presentation
- ⑩ Use different techniques to handle objections and eventually close the deals
Contact us for this in-plant training
- Address : First Floor, Front Wing, No. 19 Town Planning Way, Airtel Bus Stop, Ilupeju Anthony, Lagos.
- Phone : +234 809 630 3933 and +234 809 087 3207
- Email : ask@pausefactory.org
