PROGRAMME OVERVIEW
THE DYNAMIC OF MARKETING & SELLING PROFESSIONAL SERVICES
…unveiling the secret behind selling services professionals can’t afford to ignore
Most professionals—consultants, engineers, lawyers, accountants, IT services providers, and other professional service providers—don’t enter their chosen career so they can spend their days selling, they simply want to solve problems, unfortunately selling cannot be ignored for services to be useful to anyone. Services cannot be shelfed so people can check them out, choose one and pay in exchange for value. If products and services sustain fundamental differences, then the selling of services would require certain intricacies. Your Service is your Product and its time to productize your services and sell successfully. This program has been designed to provide solutions to the known and unknown challenges of Marketing and Selling Services.
Who should attend
Sales, Marketing and Business Development Personnel in Professional Service Industry.
Participants will be given important templates/tools for Marketing & Sales Plan.
Programme Fee
₦ 75,000 Per Participant. Group pricing is also available
Duration
2 Days
Modules can be adjusted to fit your specific training need and timing
Learning Outcomes
After these course participants will be able to:
- Lead masterful sales conversations from the first introduction to winning the client and expanding the account
- Use questioning techniques to uncover the full set of client needs and desires
- Position themselves as trusted advisors during the sales process
- Sell ideas, insights, and perspectives that influence the buyer’s agenda
- Set goals and build a personal business development plan to achieve them
- Manage objections that are peculiar to purchasing services
- Re-organize their sales program to achieve optimum results
- Expand their offerings with clients from solutions perspective
i-Factory Personality Analysis
Module 1: Elements of Marketing and Sales
Module 2: Service Marketing Mix
Module 3: Determining Quality in Your Services
Module 4: Defining and Defending your Offerings
Module 5: Lead Generation and Management
Module 6: Prospecting for Services
Module 7: Managing Meeting and Presentation for Professional Services
Module 8: Qualifying Customers needs for Customization
Module 9: Handling Service Objections
Module 10: Service Portfolio Management
Module 11: Marketing and Sales Plan for Professional Services
Module 12: Selling with Emotional Intelligence
A CROSS SECTION OF OUR CLIENTELE
Contact us for this in-plant training
