THE IMPORTANCE OF EMOTIONAL AI IN BUSINESS IN THE 21ST CENTURY
The world is moving towards a future dependent on artificial intelligence; therefore, the need for emotional intelligence is now greater than ever. Our relationship with advanced technologies is growing increasingly complex. Mobiles, tablets, and laptops have become an inherent part of our lives. We rely on technology like never before.
Emotional intelligence in business management is important because it helps manage the utilization of AI in business and analyzes the marketing efforts for a better customer experience. Several large and small-scale organizational are adopting AI technologies to amplify their growth and surpass prior business results.
What is emotional intelligence? To put it in simple words, emotional intelligence is the ability of AI technologies to not just solve complex business problems but to understand the reasons behind the occurrence of such problems and how it is impacting everyone. The machine can care.
Learn more about the importance of emotional AI in businesses and how it might affect us in the future.
First and foremost, emotional AI allows all business leaders to be empathic and understandable towards each customer in the time of their need. It enables the business to recommend the right products and services to the right customers at the right time for better customer engagement.
Secondly, AI generates an appropriate result of the market segment or a number of customers trying to engage with the business. But emotional AI develops a strong brand loyalty between the business and the customers for the long term. It helps to retain the existing consumers as well as attracts potential customers with a positive customer experience.
Thirdly, facial expression analysis of emotional AI helps to understand consumer behavior through cameras. It can observe the facial expressions of customers in the store to determine the emotional state with real-time data. The business leaders can comprehend whether a customer is frowning, happy, stressed, or in hurry before approaching them with new information on the products and services.
Yes, the business can reap some potential benefits by leveraging emotional AI for a better understanding of human emotions and moods. These AI models do not get exhausted easily and can operate 24*7*365 without any human intervention. Thus, businesses can expect more responsive experiences coming out of emotional AI in the nearby future.
Authored by Analytics Insight