What are sales and marketing?

What are sales and marketing? There are several definitions of sales and marketing. Sales obtained in lots of instances a lousy name. Your phone rings. One the other side is a telemarketer following a script. Therefore, the script is converting the person into a machine trying to sell you something. In addition, when they commence […]

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Optimizing Sales with Emotional Intelligence Deployment

When a high-stress job meets low emotional intelligence (EI), doomsday happens. That’s what research, experience, and common sense will tell you. And that’s why achieving your success potential in sales is directly proportional to your emotional intelligence in sales. Sales is tough, but even that is an understatement. Regardless of rol e, most sales professionals […]

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Why Emotional Intelligence Drives Marketing Success

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Economist Theodore Levitt. Don’t forget the last “S” in SaaS stands for “Service.” All marketing should serve the customer. The customer seeks one experience where every marketing touch point is a step on the way to achieving their desired outcome. Great marketing […]

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