Unveiling the differences, similarities and strategies every salesperson must know about Marketing and Sales for better traction in the field
This programme integrates 3 Pivotal Skills that would turn around your business for optimal productivity. It encompasses all you need to make people aware of your product/services, all you need to get an exchange of value for your offerings, and all it takes to maintain and satisfy customers for repeat purchase and retention to the point of loyalty and advocacy.
Customer Relationship Management is an activity that starts well before a customer buys a product; in fact, it is part of the reason why a product or services transcend the realm of marketing to the point of sales.
Every salesperson in today’s business world must be armed with customer relationship management tools to consolidate the entire sales and marketing process. This program is filled with assessments, role plays, exercises, video analysis, etc.
Who should attend
Salespeople at any level, the facilitation will be deployed to fit the different levels of participants available
Programme Fee
₦ ####### Per Participant.
Group pricing is also available
Duration
3 Days
Modules can be adjusted to fit your specific training needs and timing
Participants will be given important Sales templates/tools for Product Definition, Target Audience, Lead Management Templates, Marketing Plan, etc. Module 3 will end in a brainstorming session among participants. It goes beyond training to practically develop a marketing plan for your company
Training Modules
Module 1: Introduction to Selling & Marketing
- ① Principle and Psychology of Selling
- ② Contrasting Sales and Marketing
Module 2: Integrated Marketing Communication
- ① Marketing Communication
- ② Cognizing Integrated Marketing Communication
- ③ I.M.C. Assessment and I.M.C. Action Plan
Module 3: Marketing Plan Development
- ① Cognizing Marketing Plan
- ② Elements of Marketing Plan
- ③ Develop your Marketing Plan
Module 4: Walking the Sales Process (Part 1)
- ① Product/Service Definition
- ② Defending your Product/Service
- ③ Lead Generation and Lead Management
- ④ Prospecting the Lead
Module 5: Walking the Sales Process (Part 2)
- ① Effective Sales Meeting
- ② Sales Presentation
- ③ Qualifying the Prospect
- ④ Handling the Objection
- ⑤ Closing the Deal
Module 6: Selling with Emotional Intelligence
Module 7: Understanding Customer Service
- ① Who are the customers?
- ② Holistic view of Customer Service
- ③ Customer Service Attitude
Module 8: Deciphering Customer “RELATIONSHIP” Management
- ① The 2 Paradigms of “CRM”
- ② “FEELING” as a Success Factor
Module 9: Meeting the Customers’ NEED
- ① Understanding the Customer’s Needs
- ② Core Product, Supplementary Services and Service Encounters
Module 10: Handling Difficult Customers
- ① Difficult Customer Situation
- ② Managing Irate Customers
Module 11: Over-The-Phone Customer Service
Learning Outcomes
After completing this course, participants would be able to:
- ① Explain the core meaning of Management in an organization
- ② List the main functions of management
- ③ Describe the steps and dynamics of Planning
- ④ Identify the process of organizing as a tool for effectiveness
- ⑤ Identify ways to improve personal organization
- ⑥ Explain the usefulness of control in day to day operations
- ⑦ Identify the types and steps in controlling
- ⑧ Measure actual performance vis-a-vis established standards
- ⑨ Deploy Emotional intelligence Competencies in managing resources and activities
Contact us for this in-plant training
- Address : First Floor, Front Wing, No. 19 Town Planning Way, Airtel Bus Stop, Ilupeju Anthony, Lagos.
- Phone : +234 809 630 3933 and +234 809 087 3207
- Email : ask@pausefactory.org
