…unveiling the differences, similarities and strategies every sales person must know about Marketing and Sales for better traction on the field

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Over View

Where does marketing meet sales? While we generally regard our sales people as marketers, it is important for  sales people to understand that they have goals, to create awareness and to sell. Clarity of the dynamics between both disciplines is required  for better effectiveness on the field.

While Marketing is everything you do to get your product known, sales is everything you do to get an exchange of value for your offerings. Individuals who are saddled with the responsibility to market and sell must now be empowered in both disciplines, with a clear understanding of the differences and intersection of both and more importantly gain deep insight on how to achieve their marketing goals and support marketing with the requisite selling skills to achieve the organizational objectives

Value Proposition

At the end of this training participants will learn:

  • Explain the difference between sales and marketing
  • Deploy their individual selling styles to different types of buyers
  • Identify the vital basics of Marketing and Selling that are easily overlooked, yet important for successful selling.
  • Explain different marketing mediums, their integration and success strategies
  • Define their product professionally
  • Move a potential customer from the stage of Lead Generation all through to closing the deal successfully
  • Prepare for and Manage meetings to create a powerful brand
  • Identify how to recognize target market
  • Recognize the secrets of successful sales presentation
  • Use different techniques to handle objections and eventually close the deals



The Seller Personality Analysis

Module 1: Introduction to Selling & Marketing

  • Principle and Psychology of Selling
  • Contrasting Sales and Marketing

Module 2: Integrated Marketing Communication

  • Marketing Communication
  • Cognizing Integrated  Marketing Communication
  • I.M.C. Assessment and I.M.C. Action Plan

Module 3: Marketing Plan Development

  • Cognizing  Marketing Plan
  • Elements of Marketing Plan
  • Develop your Marketing Plan

Module 4:  Walking the Sales Process (Part 1)

  • Product/Service Definition
  • Defending your Product/Service
  • Lead Generation and Lead Management
  • Prospecting the Lead

Module 5:  Walking the Sales Process (Part 2)

  • Effective Sales Meeting
  • Sales Presentation
  • Qualifying the Prospect
  • Handling the Objection
  • Closing the Deal

Module 6: Selling with Emotional Intelligence

Who can attend?

Sales people at any level, the facilitation will be deployed to fit the different levels of participants available


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  • 3 days
  • 30 SEATS
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